Startup link building plan
A young product can't outrank on authority — get a startup link plan
Your new site has ~zero links, no time for a retainer, and no idea which roundups, directories, or press to pitch. We change that: in 5 business days we hand you a finite list of the high-value links that actually move rankings — category roundups, Product Hunt, comparison pages, and niche press — with verified targets, angles, and templates ready to execute.
One-time $149, delivered within 5 business days
Your plan is emailed to you within 5 business days of payment.
Secure checkout via Stripe. Use the same email you submitted with, so we can match your payment to your site.
No placement is ever guaranteed: every outlet and angle in your plan is real and verifiable, but links are earned, not promised.
Delivery, revisions & guarantee
What do I receive?
When will I get it?
What does a revision cover?
What's your guarantee?
No placement is ever guaranteed — links are earned, not promised.
Start with the free snapshot, then get the startup link plan — fewer, higher-value targets, not bulk. $149, delivered in 5 business days, no retainer.
See the actual plan before you buy
Don't take our word for it — read a fully written backlink outreach plan in the exact format you receive, using a sample plan for a fictional business. It shows the structure, depth, and honesty of the $149 deliverable end to end.
What's in the startup plan
A finite, prioritized list of high-value targets — not a spreadsheet of random blogs. The same inclusions as our full plan.
8–15 verified high-value target publications
Category roundups, directories, Product Hunt, comparison pages, and niche press that actually cover your space — with real contact paths and why each one might care about a young product like yours.
Linkable content angles for a new site
Specific pages, data, or stories worth earning links to — with the exact hook an editor in your niche would respond to, even without existing authority.
Three outreach templates pre-adapted to your site
Ready-to-personalize email copy written the way roundup curators, directory editors, and reporters expect to be pitched.
A 30-day action sequence
What to build, whom to contact, and when — week by week, with follow-up dates, scoped for a startup team running this in a handful of hours a week.
Tracking setup
The metrics that matter for a new site and the free tools to watch them, with honest 1/3/6-month expectations for a young domain.
Delivered within 5 business days
Emailed to the address you paid with within 5 business days of payment — one flat fee, no retainer and no minimum commitment.
How a startup link plan compares to the alternatives
We sell strategy and research — verified targets, angles, templates, and a sequence. We don't sell placements or links, and we don't claim to be a tool. Here's an honest read on each option:
Agency
The full managed service — a team runs your startup link building month over month on a retainer.
Powerful if you have the budget and want it done for you. Verified entry retainers in this industry cluster around $425–$5,500/mo — a real commitment for a pre-revenue or bootstrapped team. And outcomes are still never guaranteed.
Right when you want execution, month after month, and can afford a retainer.
Freelancer
A person you hire to run startup outreach for you.
Quality and availability vary person to person, and a good one usually commands a recurring fee. If you'd rather someone else send the emails, a freelancer may remain the right call.
Right when you want someone to do the sending.
Software (Ahrefs, Semrush, Respona…)
Powerful tools for research, auditing, outreach, and monitoring — each usually a separate subscription you operate yourself.
They solve different components of the same workflow, and those components are commonly separate tools used together. We produce the strategy layer on top: who to contact, what angle, what to say. Tools and a plan complement each other.
Right for the operational work — and they don't do the human outreach-sequencing strategy we sell.
DIY
Do the research and outreach yourself, free.
Viable and genuinely free — our guides cover the whole method, including for new sites. But it costs hours of research, target qualification, and outreach writing, and reply rates tend to be low when you're starting cold with zero authority.
Right when your time is free and you don't mind slow progress.
No path here guarantees rankings — ours included. Judge any option by the quality of its research and what it honestly promises. See the DIY method for a brand-new site.
Proof comes from founding customers — consent-first
We're building our first cohort of founding customers now: they pay a reduced rate in exchange for candid feedback and, with explicit, revocable consent, an anonymized case study of how the plan works in practice for a new site. We'll publish only what real customers have agreed to share — never a fabricated result.
Until real consented data exists, the strongest proof we can show you is the sample deliverable itself — inspect the actual plan you'd receive.
Frequently asked
How many links does a startup actually need?
For a young product with little authority, it's not about volume — it's about a finite set of high-value links: category roundups, directories, Product Hunt, comparison and niche publications your buyers actually read. A handful of the right editorial links moves rankings more than a pile of low-value ones. Your plan ranks and prioritizes the specific targets that are worth a startup's limited time.
Is this the same as launch coverage or a PR pitch?
It overlaps but isn't the same. Launch coverage is one moment; link building is an ongoing way to earn authority. Your plan includes the launch-relevant and always-available outlets — roundups, directories, comparison pages, and the niche press that cover the product category you serve — each with a real contact path and a note on why they'd care about you.
How does this compare to the cost of a startup retainer?
Retainers are ongoing monthly commitments — the verified entry retainers in this industry run roughly $425–$5,500/mo, and a single agency link from The HOTH starts at $175. For a pre-revenue or bootstrapped team that's hard to justify. This is a one-time $149 flat fee for the research and strategy layer: verified targets, angles, templates, and a sequence you execute yourself.
Will I get the plan quickly enough to act on it?
Yes — the plan is emailed to the address you paid with within 5 business days of payment. The research step is what takes the time: a strategist digs into your site, niche, and the finite set of high-value targets before anything is sent.
Are links guaranteed?
No — no placement is ever guaranteed, by us or by anyone honest in the industry. Every outlet, person, and angle in your plan is real and verifiable, but links are earned by editors on their own timeline. We guarantee the work, never the outcome.
I have almost no time — can I still run this?
That's exactly the scenario the plan is built for. Instead of hours of research across a huge list, you get a prioritized, finite list of high-value targets with ready-to-personalize templates and a 30-day sequence you can run in a handful of hours a week. If you'd rather someone else do the sending, a freelancer or agency may still be the right fit.
Get the startup link plan — fewer, higher-value targets
Run the free snapshot to check your new site is linkable, then get the full researched plan tailored to your startup and niche. For more on the SaaS-vertical version, see the SaaS link building plan.
One-time $149, delivered within 5 business days
Your plan is emailed to you within 5 business days of payment.
Secure checkout via Stripe. Use the same email you submitted with, so we can match your payment to your site.
No placement is ever guaranteed: every outlet and angle in your plan is real and verifiable, but links are earned, not promised.
Delivery, revisions & guarantee
What do I receive?
When will I get it?
What does a revision cover?
What's your guarantee?
No placement is ever guaranteed — links are earned, not promised.
No placement is ever guaranteed — we guarantee the research and the plan, never the outcome.