Digital PR outreach plan

A digital PR plan that turns your news into links you can pitch

Earned press works — but you have no PR contacts and no story worth pitching. In 5 business days we hand you the exact who, what, and when: verified journalists and publications in your niche, linkable story angles, three pre-adapted pitch templates, and a 30-day sequence. You pitch; we hand you the make-it-work plan.

One-time $149, delivered within 5 business days

See a sample plan

Your plan is emailed to you within 5 business days of payment.

Secure checkout via Stripe. Use the same email you submitted with, so we can match your payment to your site.

No placement is ever guaranteed: every outlet and angle in your plan is real and verifiable, but links are earned, not promised.

Delivery, revisions & guarantee

What do I receive?

A hand-researched plan built around your website and niche: an overview of your site, the linkable content you already have and the gaps worth building, 8–15 verified target publications and journalists with real, checkable contact paths, three outreach templates pre-adapted to your business, a 30-day action sequence, and how to track results. Full delivery policy →

When will I get it?

Within 5 business days of payment. At checkout and on your order-status page we show your exact expected delivery date; the plan is emailed to the address you ordered with. If we're ever late, we email you the new date before it's due — you never have to chase us. Full delivery policy →

What does a revision cover?

One free round within 14 days of delivery: if a listed target is a genuine mismatch for your business or proves dead or expired, we replace that entry with a comparable, freshly verified one at no extra charge. It's not a rewrite service, and routine outreach results (no response, no link yet) aren't revision grounds — your plan is a path, not an outcome. Full revision policy →

What's your guarantee?

We never guarantee links, placements, or rankings — no honest service can. What we do guarantee is the quality and truthfulness of the work: it's researched for you, delivered on time (within 5 business days of payment), and every target is real and verifiable on the day we deliver. Full satisfaction policy →

No placement is ever guaranteed — links are earned, not promised.

Run the free snapshot first — it's free

Turn your news into a linkable story — get verified journalist targets and pitch-ready angles for $149, delivered in 5 business days, no retainer.

See the actual plan before you buy

Don't take our word for it — read a fully written outreach plan in the exact format you receive, using a sample plan for a fictional business. It shows the structure, depth, and honesty of the $149 deliverable end to end.

Read the full sample plan

What's in the digital PR plan

The full strategy behind earned coverage — the same inclusions as our full plan.

8–15 verified journalists & publications with real contact paths
The outlets and reporters that actually cover stories in your niche, each with a working contact path (editor email, pitch form, or verified account) and a note on why they'd take a pitch from a site like yours.
Linkable story angles worth pitching
The specific pages, data, or news hooks an editor in your niche would care about — so your first pitch has a real reason to exist, not just 'here is my site'.
Three outreach templates pre-adapted to your site
Ready-to-personalize pitch templates written the way journalists expect to be pitched — short, specific, and respectful of their inbox and their beat.
A 30-day action sequence
Who to pitch, in what order, and when — with follow-up timing and what to change in each follow-up so you never just resend the same pitch.
Tracking setup
How to log pitches, replies, and pickups with free tools, and what to watch — so you know which targets and angles are working as you go.
Delivered within 5 business days
Emailed to the address you paid with within 5 business days of payment — one flat fee, no retainer and no minimum commitment.

How this compares to the alternatives

We sell strategy and research — verified journalists, story angles, templates, and a sequence. We don't sell placements or links, and we don't claim to be a tool. Here's an honest read on each option:

Agency

A digital-PR team runs your campaign month over month on a retainer.

Powerful if you want pitching and placements handled for you and have the budget. Verified digital-PR retainers start around $1,500/mo (The HOTH's Digital PR), with broader entry retainers in this industry clustering at $425–$5,500/mo — a real commitment. And coverage is still never guaranteed.

Right when you want a team doing the pitching for you, month after month.

Freelancer

A PR or outreach freelancer you hire to pitch on your behalf.

Quality and availability vary person to person, and a good one usually commands a recurring fee or a per-project rate. If you'd rather hand the pitching off entirely, a freelancer may remain the right call.

Right when you want a human doing the pitching for you.

Software (Ahrefs, Semrush, Respona…)

Powerful tools for research, qualification, outreach, and monitoring — each usually a separate subscription you operate yourself.

They solve different components of the same workflow, and those components are commonly separate tools used together. We produce the strategy layer on top: who to pitch, what story angle, what to say. Tools and a plan complement each other — an outreach or monitoring tool still needs the right targets and copy to send.

Right for the research and sending operations — and they don't write your pitch strategy.

DIY

Do the research, story-framing, and pitching yourself, free.

Viable and genuinely free — our guides cover the whole method. But it costs hours of research, angle-framing, and writing, and PR fails most often not from bad sending but from wrong targets and weak stories. The plan removes exactly that bottleneck.

Right when your time is free and you don't mind slow progress.

No path here guarantees coverage or rankings — ours included. And a warning: we never sell, buy, or broker links, and many "cheap backlinks" sellers traffic in paid placements and link farms that can actually hurt your site. This plan targets earned editorial coverage — genuine, and never guaranteed. For the full pitching method, see how to pitch a journalist by email and when $149 beats a retainer.

Proof comes from founding customers — consent-first

We're building our first cohort of founding customers now: they pay a reduced rate in exchange for candid feedback and, with explicit, revocable consent, an anonymized case study of how the plan plays out in practice. We'll publish only what real customers have agreed to share — never a fabricated result or a made-up reply rate.

Until real consented data exists, the strongest proof we can show you is the sample deliverable itself — inspect the actual plan you'd receive.

Frequently asked

Is this a digital PR agency?

No — we're the strategy and research layer. A digital PR agency runs campaigns for you on an ongoing retainer (a verified one like The HOTH's Digital PR starts around $1,500/mo). We hand you a researched digital PR plan — the outlets, journalists, story angles, templates, and a 30-day sequence — and you pitch and follow up yourself. If you want a team doing the pitching for you month after month, an agency may still be the right fit.

What counts as a 'story' in digital PR?

A story is a genuinely linkable angle an editor would care about — original data, a surprising finding from your product, a useful free tool, or an informed expert take on a trend in your niche. Your plan identifies which of your pages or topics can be framed this way, and the exact angle to lead with for each target outlet.

Does the plan cover HARO / Connectively-style source requests?

Yes, where it's relevant to your niche. Many digital-PR wins come from answering journalists' public requests for expert sources (HARO / Connectively-style source-request platforms). Your plan can include the outlets running those requests, the kinds of queries to watch, and template responses written to get a credible expert picked. It's one of several routes in the plan, chosen where it fits your niche.

Is this about press coverage or backlinks?

Honestly, both. A mention in a relevant publication often includes a link to your site, which is why earned coverage helps SEO. But coverage is earned on an editor's terms — a mention with a link is never guaranteed, and a link is rarely the reason an editor covers you. The value is the coverage; a backlink is the byproduct that happens when the piece is published.

How long does it take?

Your written digital PR plan is emailed to you within 5 business days of payment. After that, pitching and follow-up are yours, run on a 30-day sequence with clear timing. When a story actually publishes is up to editors and their deadlines — no one can honestly predict that, and we don't try.

Are press mentions or links guaranteed?

No — no mention, link, or placement is ever guaranteed, by us or by anyone honest in the industry. Every outlet, journalist, and angle in your plan is real and verifiable, but coverage is earned on editorial terms. We guarantee the research and the plan, never the outcome.

Turn your news into a linkable story

Run the free snapshot to check your site is pitchable, then get the full researched digital PR plan for your niche — the journalists, story angles, templates, and sequence that turn wanting coverage into pitches worth sending.